Understanding the problem

User Empathy & Research

First and foremost, we needed to decipher who are are main users of in-app purchasing. Simply put, our indirect users who are monetarily benefitting from in-app purchasing are our broadcasters. In terms of of our users who are directly interacting with in-app purchasing, these are our viewers.

With my designs, I wanted to prioritize our viewers' experience by making it predictable, consistent and delightful seeing as they are reinforcing their relationship with broadcasters with cheers.